AALLARD on en parle dans : - Pressbook


My great-grandfather opened a shop on the Place de l’Église, in the heart of our village, in 1926 to make sturdy dark suits for the local farmers to wear to weddings and funerals,” says Antoine Allard. “He didn’t know it then but his timing was perfect.” The town of Megève, nestled between the peaks of the French Alps, was about to become one of the most fashionable winter-holiday destinations in the country. Baroness Noémie de Rothschild and her ski instructor had just selected it as the choice location for a French mountain resort – one to rival those in Switzerland. Skiing took off for the French beau monde, and AAllard soon became the go-to tailor

Cult Shop: 22/12/22

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