{"id":2350,"date":"2020-11-12T15:18:49","date_gmt":"2020-11-12T14:18:49","guid":{"rendered":"https:\/\/www.aallard.com\/aallard-rien-ne-change\/"},"modified":"2021-07-10T17:24:31","modified_gmt":"2021-07-10T15:24:31","slug":"aallard-rien-ne-change","status":"publish","type":"post","link":"https:\/\/www.aallard.com\/en\/aallard-rien-ne-change\/","title":{"rendered":"AAllard rien ne change&#8230; et tout change"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em><strong><a href=\"https:\/\/megeve.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Meg\u00e8ve<\/a> sera toujours Meg\u00e8ve. Et la Maison AAllard restera toujours fid\u00e8le \u00e0 ses valeurs. S\u2019offrir un mod\u00e8le parmi les collections sans cesse renouvel\u00e9es, c\u2019est choisir une exceptionnelle qualit\u00e9 de fabrication, mais surtout cultiver une certaine id\u00e9e de l\u2019\u00e9l\u00e9gance, du confort et de l\u2019exclusivit\u00e9. Un art de vivre \u201dMade in Meg\u00e8ve\u201d, \u00e0 savourer partout\u2026<\/strong><\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"900\" height=\"640\" loading=\"lazy\" src=\"https:\/\/www.aallard.com\/wp-content\/uploads\/2020\/11\/DEVANTURE-Allard-HIVER-900X640.jpg\" alt=\"\" class=\"wp-image-1550\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019\u00e9tait dans le film Le Gu\u00e9pard, tourn\u00e9 par Luchino Visconti en 1963. Inquiet de voir les privil\u00e8ges de l\u2019aristocratie remis en question, le prince Salina, interpr\u00e9t\u00e9 par Burt Lancaster, pronon\u00e7ait ces paroles&nbsp;: \u00ab&nbsp;<a href=\"https:\/\/www.allocine.fr\/video\/player_gen_cmedia%3D19177097%26cfilm%3D1766.html\" target=\"_blank\" rel=\"noreferrer noopener\">Pour que rien ne change, il faut que tout change\u2026<\/a>&nbsp;\u00bb Il en est de m\u00eame lorsque l\u2019on arrive \u00e0 Meg\u00e8ve. Que l\u2019on vienne pour la premi\u00e8re fois, attir\u00e9 par la l\u00e9gende entourant la bourgade alpine, ou que l\u2019on soit un habitu\u00e9 des lieux, on aimerait que rien ne change. La splendeur des montagnes enneig\u00e9es, le charme des chalets de pierres et de bois, la magie d\u2019un moment hors du temps pass\u00e9 \u00e0 d\u00e9ambuler dans les rues pav\u00e9es du village, \u00e0 la nuit tomb\u00e9e. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meg\u00e8ve, ce sont des valeurs immuables, des rituels incontournables, des passages oblig\u00e9s dans des restaurants o\u00f9 l\u2019on est re\u00e7u en ami, des rendez-vous \u00e0 des adresses connues des initi\u00e9s auxquels on ne saurait d\u00e9roger sans risquer d\u2019\u00e9corner des amiti\u00e9s de toujours. Et puis des escales que l\u2019on ne manquerait pour rien au monde. Au num\u00e9ro 148 de la place de l\u2019Eglise, par exemple. C\u2019est ici que se trouve une boutique unique en son genre. Unique au monde, entend-on souvent.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"900\" height=\"640\" loading=\"lazy\" src=\"https:\/\/www.aallard.com\/wp-content\/uploads\/2020\/11\/Armand-Allard-table-de-coupe-900X640-1.jpg\" alt=\"\" class=\"wp-image-1551\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Une qualit\u00e9 \u00e0\nadmirer, un confort \u00e0 ressentir\u2026<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Qui peut ignorer, en posant le pied \u00e0 Meg\u00e8ve apr\u00e8s avoir un tant soit peu \u00e9tudi\u00e9 au pr\u00e9alable l\u2019histoire de cette station consid\u00e9r\u00e9e comme l\u2019une des plus prestigieuses, que c\u2019est ici qu\u2019a \u00e9t\u00e9 fond\u00e9e la maison AAllard en 1926&nbsp;? Certes, on sait qu\u2019Armand Allard, tailleur de son \u00e9tat, inventa le fuseau pour le compte du champion de ski Emile Allais. Equip\u00e9 de son pantalon r\u00e9volutionnaire, celui-ci remporta un tripl\u00e9 aux championnats du monde, en 1937. Mais depuis, <a href=\"https:\/\/www.aallard.com\/trois-aallard\/\" target=\"_blank\" rel=\"noreferrer noopener\">trois g\u00e9n\u00e9rations de Allard<\/a> se sont succ\u00e9d\u00e9 et ont perp\u00e9tu\u00e9 \u00e0 la fois la tradition, l\u2019exigence\u2026 et le go\u00fbt pour l\u2019innovation.<br>Et si Burt Lancaster, descendant de son panth\u00e9on du 7e art, venait pousser la porte de la boutique AAllard, sans doute songerait-il \u00e0 sa fameuse r\u00e9plique du film de Visconti. Car oui, en portant son regard sur les vitrines ou les tables d\u2019exposition, on se dit que l\u2019on aimerait que rien ne change. Et que tout change\u2026Que rien ne change&nbsp;? La qualit\u00e9, pour commencer, intimement li\u00e9e \u00e0 la r\u00e9putation de la Maison. Mais que recouvre ce mot, trop g\u00e9n\u00e9rique, un peu flou et parfois galvaud\u00e9&nbsp;? Certaines marques la revendiquent sans apporter de pr\u00e9cisions. La qualit\u00e9, chez AAllard, on la pressent, on la sent, mais mieux encore, on la ressent. Ecouter l\u2019un des membres de l\u2019\u00e9quipe parler d\u2019un pantalon, d\u2019un pull, d\u2019une veste, c\u2019est ouvrir une porte sur un territoire d\u2019exigence dont on ignorait souvent l\u2019existence. <br>Toucher un cachemire, effleurer un coton doux comme de la soie, caresser un cuir, le humer, c\u2019est \u00e9tablir un contact charnel avec la mati\u00e8re, et appr\u00e9cier mieux encore le travail des artisans qui l\u2019ont fa\u00e7onn\u00e9e\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"900\" height=\"640\" loading=\"lazy\" src=\"https:\/\/www.aallard.com\/wp-content\/uploads\/2020\/11\/Allard-FILS-ET-PERE-900X640.jpg\" alt=\"\" class=\"wp-image-1552\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Des s\u00e9ries limit\u00e9es\nnum\u00e9rot\u00e9es \u00e0 la main<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Que tout change&nbsp;? Environnement alpin oblige, en entrant chez AAllard, on pourrait imaginer se cantonner dans un style montagnard et cultiver simplement l\u2019appartenance \u00e0 la famille m\u00e9gevane. Que ce point de vue serait r\u00e9ducteur&nbsp;! Il suffit d\u2019ouvrir les yeux pour se rendre compte que dans cette Maison, il est possible de trouver tout ce qui peut g\u00e9n\u00e9rer un sentiment d\u2019\u00e9l\u00e9gance, partout&nbsp;et en toute circonstance. Dans son chalet ou un h\u00f4tel de Meg\u00e8ve, bien s\u00fbr, mais aussi en ville, en hiver comme aux beaux jours, en France ou \u00e0 l\u2019autre bout du monde. Alors pour r\u00e9pondre \u00e0 toutes les envies, tous les go\u00fbts, les collections, masculines et f\u00e9minines, \u00e9voluent sans cesse. Mod\u00e8les, formes, couleurs, des nouveaut\u00e9s font r\u00e9guli\u00e8rement leur apparition en magasin. Souvent en s\u00e9ries limit\u00e9es&nbsp;! On voit ainsi \u2013 sp\u00e9cificit\u00e9 rarissime \u2013 des v\u00eatements porter sur leur \u00e9tiquette un num\u00e9ro inscrit \u00e0 la main&nbsp;: 1\/5 ou 1\/10. Cinq exemplaires seulement ou dix et m\u00eame parfois des cr\u00e9ations uniques, la certitude de poss\u00e9der une pi\u00e8ce exclusive.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"900\" height=\"640\" loading=\"lazy\" src=\"https:\/\/www.aallard.com\/wp-content\/uploads\/2020\/11\/ETIQUETTES-VETEMENT-900X640-copie.jpg\" alt=\"\" class=\"wp-image-1553\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"900\" height=\"640\" loading=\"lazy\" src=\"https:\/\/www.aallard.com\/wp-content\/uploads\/2020\/11\/INTERIEUR-BOUTIQUE-900X640-copie.jpg\" alt=\"\" class=\"wp-image-1554\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette double notion du \u201cbeau\u201d et du \u201crare\u201d, ce respect de la tradition qui s\u2019ajoute au go\u00fbt pour l\u2019innovation, cette cr\u00e9ativit\u00e9 intimement li\u00e9e \u00e0 l\u2019exigence de qualit\u00e9, ce sens de l\u2019accueil et du service, formant une savante alchimie, se d\u00e9couvrent lorsque l\u2019on vient pour la premi\u00e8re fois \u00e0 Meg\u00e8ve. Et se savourent au fil du temps lors de chaque visite dans cette boutique sans \u00e9quivalent.<br>On est chez AAllard et nulle part ailleurs. Et tous les fid\u00e8les de la Maison prient pour que cela ne change jamais\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"900\" height=\"640\" loading=\"lazy\" src=\"https:\/\/www.aallard.com\/wp-content\/uploads\/2020\/11\/DETAIL-VETEMENT-900X640-copie.jpg\" alt=\"\" class=\"wp-image-1555\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Meg\u00e8ve sera toujours Meg\u00e8ve. Et la Maison AAllard restera toujours fid\u00e8le \u00e0 ses valeurs. S\u2019offrir un mod\u00e8le parmi les collections sans cesse renouvel\u00e9es, c\u2019est choisir une exceptionnelle qualit\u00e9 de fabrication, mais surtout cultiver une certaine id\u00e9e de l\u2019\u00e9l\u00e9gance, du confort et de l\u2019exclusivit\u00e9. Un art de vivre \u201dMade in Meg\u00e8ve\u201d, \u00e0 savourer partout\u2026 C\u2019\u00e9tait dans [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1556,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-2350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shops"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AALLARD-pour que RIEN ne change il faut que TOUT change<\/title>\n<meta name=\"description\" content=\"Meg\u00e8ve sera toujours Meg\u00e8ve. Et la Maison AAllard restera toujours fid\u00e8le \u00e0 ses valeurs. 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