AAllard dresses the Whole Megève

Kristine & Emmanuel Renaut

AALLARD puts the spotlight on the friends of the house. The "friends of the brand" as the big international labels call them.

Winter 2016-17: The people who talk the best about the Maison AAllard are obviously the loyal customers but also – and paradoxically – those who discover it for the first time. Some love the institution that perpetuates the demand for quality, others praise the modern style…

Proud to dress the whole of Megève, AAllard puts on stage, this year, some of the friends of the brand… And in a beautiful way with a series of photos that illustrate their elegance and underline their charisma. Directed by the photographer Daniel Durand under the artistic direction of Nicolas Guillon, this campaign highlights the revival of the AAllard brand, which continues to dress generations. One after the other. How can you imagine wearing your parents’ brand of clothing? Impossible for some. Obvious for others, the most numerous. You just have to push the door of the store on the village square to be convinced. The AAllard style crosses trends and eras, without taking a single wrinkle. Contemporary, modern, constantly evolving, it knows how to meet the expectations of these new generations who speak “fashion” and “trendy”. We are close to the style and expertise that has made the reputation of the Maison AAllard. The materials, details and finishes remain impeccable while the style, spirit and cuts are modernized whenever fashion and trends demand it. Like the vintages of a 1er grand cru classé, AAllard’s collections remain at the top, one after the other but never the same. Style lovers are not making mistakes…

Emmanuel Renaut has the head up in the stars but the feet firmly on the ground. And to go to the mountains to get the flavors of nature, he needs the right outfit. Flannel and gabardine bi-material pants, a logger style shirt in cotton flannel, a sleeveless vest with orange piping and a pair of Mountain AA’s with Norwegian stitching for waterproofing, will do the trick. For Madam, our flake pattern jacquard cashmere is a must (in a nod to the 3-star Michelin “Flocons de Sel”) when she’s on the arm of the chef wearing a woolen jacket with lambskin suede facing. Conceived and designed in Megève, manufactured in Italy, and worn all over the world, the AAllard collections perpetuate the family spirit, from generation to generation.