AAllard dresses the Whole Megève

Arnaud et Amandine Gauduel

AALLARD puts the spotlight on the friends of the house. The "friends of the brand" as the big international labels call them.

Winter 2016-17: The people who speak best about the Maison AALLARD are obviously the loyal customers but also – and paradoxically – those who discover it for the first time. Some love the institution that perpetuates the high standards of quality, others praise the modern style…

Proud to dress the whole Megeve, AALLARD puts the spotlights on some of the friends of the house this year. The “friends of the brand” as the big international labels call them. And in a beautiful way with a series of photos that illustrate their elegance and underline their charisma. Directed by photographer Daniel Durand under the artistic direction of Nicolas Guillon, this campaign highlights the renewal of the Maison AALLARD, which has been dressing generations after generations. How can you imagine wearing your parents’ brand of clothing? Impossible for some. Obvious for others, the most numerous. You just have to push the door of the boutique on Place de l’Eglise to be convinced. The AAllard style crosses trends and eras, without taking a wrinkle. Contemporary, modern, constantly evolving, it knows how to meet the expectations of these new generations who speak “fashion” and “trendy”. We feel the style and expertise that has made the reputation of the Maison AAllard. The materials, details and finishes remain impeccable while the style, spirit and cuts are modernized whenever fashion and trends demand it. Like the vintages of a 1er grand cru classé, AAllard’s collections remain at the top, one after the other but never identical. Style lovers are not mistaken.

Dressing at AAllard is a pleasure that can quickly become a tradition. This is the case of the Gauduel family who has been coming to Megeve for years. For him, a deerskin jacket lined with cashmere, supima cotton pants; for her, a cashemere and wool hat, a two-tone cashmere jacket with kimono sleeves and the famous AA fuseau pant. From Lyon to Milan, via New York or Modena, whether storm-system for the gentleman or double-sided for the lady, the Loro Piana cashmere fabrics selected by AAllard remain the best ambassadors for the House’s exclusive cuts. Cuts that are known around the world.