AAllard dresses the Whole Megève

Julien Distel

AALLARD puts the spotlight on the friends of the house. The "friends of the brand" as the big international labels call them.

Winter 2016-17: The people who speak best about the Maison AALLARD are obviously the loyal customers but also – and paradoxically – those who discover it for the first time. Some love the institution that perpetuates the high standards of quality, others praise the modern style…

Proud to dress the whole Megeve, AALLARD puts the spotlights on some of the friends of the house this year. The “friends of the brand” as the big international labels call them. And in a beautiful way with a series of photos that illustrate their elegance and underline their charisma. Directed by photographer Daniel Durand under the artistic direction of Nicolas Guillon, this campaign highlights the renewal of the AALLARD house, which has been dressing generations after generations. How can you imagine wearing your parents’ brand of clothing? Impossible for some. Obvious for others, the most numerous. You just have to push the door of the boutique on Place de l’Eglise to be convinced. The AAllard style crosses trends and eras, without taking a wrinkle. Contemporary, modern, constantly evolving, it knows how to meet the expectations of these new generations who speak “fashion” and “trendy”. We feel the style and expertise that has made the reputation of the Maison AAllard. The materials, details and finishes remain impeccable while the style, spirit and cuts are modernized whenever fashion and trends demand it. Like the vintages of a 1er grand cru classé, AAllard’s collections remain at the top, one after the other but never identical. Style lovers are not mistaken.


As we know, Julien Distel likes to combine elegance and fashion. A chic outfit to stroll around town? No problem: a five-pocket jeans in white velvet (which he chooses among the twelve other colors in his wardrobe) combined with a very Italian style 3/4 length cashmere flannel jacket which – thanks to an alcantara facing – even when worn open, keeps warm!

The same quest for perfection with the midnight blue palatine velvet jacket worn over the iconic AA V-neck zip-up sweater and the five-pocket stretch flannel jeans. As always at AALLARD, we think about all those little details that are actually not details at all! Sportiness and elegance are combined on a daily basis as well as refinement and comfort.