At the exact intersection of dream and reality, the August 15th AAllard fashion show announces the festival of elegance. On Place de l’église in Megève, it gathered, in 2019, 350 VIP guests, and more than 2000 spectators to witness the fulfillment of a year of research and creation. In the background, the luxurious boutique and its treasures, guessed behind its windows. Constant and hearty applause greeted the Fall/Winter 2019/2020 collection, brought to light by the third generation of the Allard family and staged by an entire passionate team. During the presentation itself, and then during the cocktail party that followed it, the enthusiastic comments were not left out to underline the subtlety of the tones, the softness of the materials, the refinement of the details, the precision of the cuts. From timeless models to never seen before creations, all of them won over an audience of connoisseurs. The uniqueness of each piece and the coherence of the whole: between elegance and trend, this is the AAllard style, at the same time imbued with tradition and eager for modernity. It was the exceptional complicity of a village and a family business, the story of a family in constant search of perfection, the unanimous recognition of a brand without equal, and in the relative brevity of the event, the omnipotence of the moment.