AAllard at the top of… the bell tower

In October 2018, shortly before the end of the 2 years of work done for the renovation of the Megeve church, Antoine Allard and photographer Daniel Durand took on the challenge of taking advantage of the scaffolding to do a unique and incredible photoshoot at the top of the Megève bell tower.

“To take a selfie with the rooster, to see the square from the bell tower (and not the other way around), to present our creations next to the clock and the bell that gives rhythm to the life of the village was an incredible change that will not happen again… We thank the town hall, the architects and the church for having given us this exceptional opportunity to climb… to the top of the Bell Tower…” Antoine Allard

Range of women’s “wolf eyes” sweater colors.
Unique staging for the iconic “AALLARD zipper V-neck sweater” © on slates from the Megève church roof. (Comes in 18 colors).
A two-tone leather wardrobe bag with a dyed cashmere jacket lined with beaver skin.
Skating jacket in mink, wool and cashmere patchwork on the church bell onion dome.
5-pocket jeans in stretch flannel.