evolution or revolution?

a AALLARD’s shop online : evolution or revolution?

Who would have thought it! The AALLARD family business, which has always valued warm human contact - not to say friendship - and the advice and proximity of its teams, opened an online boutique in November 2020.

In November 2020, the famous AAllard house of Megève opens an online store. More than a normal evolution, it is a real revolution for this institution which has always privileged the personal exchange and the advised advice with its customers. Follow the guide…” The reasonable man adapts to the world; the unreasonable man persists in trying to adapt the world to himself” G-B Shaw (1856-1950).

november 18th: Antoine Allard explains this decision: “Online sales are not our business, but the Allard family has always innovated to write its history. Today, with the COVID crisis, a new chapter in the family saga is opening. I am pleased to announce the opening of a third AALLARD boutique. Online this time. As you enjoyed coming to Megeve to discover our collections and accessories, we hope you will enjoy discovering them at home as well.”

DIGITAL BUT FAMILIAL

Who would have thought it! The AALLARD family business, which has always valued warm human contact – not to say friendship – and the advice and proximity of its teams, is opening an online boutique. And what about the almost carnal pleasure of the touch of an exceptional cashmere, the velvety feel of a full grain leather, the fineness of a shirt fabric that slips between the fingers. 

3 generations of AALLARD
Armand Allard (portrait) to Jean-Paul Allard (right) Antoine Allard (left)

The very idea of depriving ourselves of these sensations and just shipping to sell was systematically rejected by the family. Until the beginning of this second wave when many customers, friends, called to know what system we were going to put in place so that they could have, as always, signed AA gifts under the Christmas tree. 

ONE STORE PER GENERATION AT THE AA.

ready and finally very enthusiastic and proud of this new store. 

All the spirit of AAllard is there. Whether it’s our selection of the most beautiful materials or the attention to detail that is part of the family’s DNA. Through your screen, we will try to make you appreciate the fineness of our leathers, the softness of our cashmeres or the comfort of our shirts. We have turned to the greatest specialists(Itis-commercePolaris-Vega & Alp Assist) to create our boutiqueAAllard.com and we wish you a pleasant visit.

UNE SÉLECTION DE CADEAUX ET DE NOUVEAUTÉS EXCLUSIVES AALLARD.

Our entire collection cannot be presented on the boutiqueAAllard.com, some pieces are too exclusive and others need to be adjusted by our tailor. We have therefore selected for you some gift ideas and we suggest you discover the new colors of the timeless creations of the house (cashmere, shirts, slippers, leather goods…).

We welcome you to the new AAllard online store. You can be sure that the same spirit, the same style and the same high standards will prevail. We hope that you will find what you are looking for and that you will visit us again as soon as possible at Megève.


Featured